About Savage X Fenty
About Savage X Fenty
Established in 2018 by Brand Visionary and Founder Rihanna, Savage X Fenty celebrates confidence, individuality, and inclusivity. Featuring a refreshed brand look and feel, and an extensive assortment of lingerie, everyday basics, men’s essentials, elevated sleep and loungewear—and most recently, year-round bridal styles. Intentionally designed for everyBODY, every mood, and every occasion, Savage X Fenty wants you to embrace all that you are and feel good doing it.
“Savage X means making your own rules and expressing your mood, character and style for you—not for someone else.”
—Rihanna
We Are Proud to Partner with the Clara Lionel Foundation
The Clara Lionel Foundation (CLF) funds BIPOC-led organizations fighting for climate justice in the U.S. and Caribbean, and invests in climate resilience initiatives that help communities prepare for and withstand natural disasters.
